Salesforce to Acquire Braze for $5.66 Billion in Cash Deal

Salesforce announced Monday it will acquire customer engagement platform Braze in an all-cash transaction valued at approximately $5.66 billion, a move that immediately sent Braze shares soaring more than 51% on the news.

Under the terms of the agreement, Braze shareholders will receive $47.50 in cash for each share they hold, representing a substantial premium to the stock's pre-announcement price. The deal is expected to close in Salesforce's fiscal year 2028, pending customary regulatory and shareholder approvals.

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The acquisition signals Salesforce's continued push to expand its customer relationship and marketing automation capabilities. Braze, known for its cloud-based platform that helps brands deliver personalized messaging across mobile, email, and web channels, would add significant cross-channel engagement tools to Salesforce's existing product suite.

The sharp spike in Braze's share price underscores investor confidence that the deal will close at the offered premium, with few analysts expecting significant regulatory obstacles to the transaction at this stage. For Salesforce, the purchase represents one of its more significant acquisitions in recent years as it competes with rivals in the enterprise software and marketing cloud space.

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